I GREW UP IN A TIME WHEN OPENING A SNACK FELT LIKE OPENING A TREASURE CHEST.
YOU DIDN’T JUST GET A COOKIE, A CHOCOLATE BAR, OR A CEREAL PACK, YOU GOT A SURPRISE.
A STICKER, A TOY, A CARD YOU WEREN’T EXPECTING
SOMETHING SMALL, BUT MAGIC ENOUGH TO MAKE YOUR DAY.

THAT FEELING NEVER REALLY LEFT ME.

WITH THIS MYSTERY BOX COLLECTION, I WANTED TO BRING THAT CHILDLIKE EXCITEMENT BACK.
TO GIVE YOU MORE THAN JUST A T-SHIRT. TO CREATE THAT MOMENT YOU OPEN THE PACKAGE, HOLD YOUR BREATH FOR A SECOND AND FIND SOMETHING EXTRA INSIDE, A LITTLE GIFT, A MEMORY, A SMILE YOU DIDN’T SEE COMING.

EVERY BOX INCLUDES A HUKS T-SHIRT, PLUS SURPRISE ADD-ONS FROM CLIMBING BRANDS WE LOVE AND WANT TO SUPPORT. BECAUSE GOOD DESIGN SHOULD ALSO BUILD GOOD COMMUNITY.

IN THE END, IT’S NOT JUST ABOUT THE SHIRT. IT’S ABOUT THAT KID IN A CANDY STORE FEELING.
ABOUT THE THRILL OF “WHAT’S INSIDE THIS TIME?”
ABOUT KEEPING A BIT OF MAGIC IN OUR SERIOUS ADULTHOOD


tHE BOXES WERE SOLD OUT BUT THERE IS SOME REMAINING INDIVIDUAL PIECES :)

Milksterybox

the popsch you want